"The People" vs. "The Product"
Research - Your Market Position
Leasing Market Basics
What is a Comparable Property?
Establishing a Base Rent for Your Property
Preparation Is The Key
Preparing the Interior of the Property
Creating Curb Appeal
Photographing Guidelines
Direct Marketing
Lawn Signs - Assembly and Placement
Newspaper Advertizing
Feature Sheets
Inquiries and Showings
Appointments to Show
Making Your Cold Calls Hot